Down App Launch
Industry
Social Media
Client
Down App
Tags
UX Design, Marketing
Time
3 months, 2022
Down is a unique friend-finding app that sets itself apart from other social media and friend-finding applications by prioritizing the facilitation of in-person meetups. With Down, no need to wait on your friends if they are unavailable; if you want to engage in activities like playing pickup basketball or attending a concert, you can create a post on our app, fill out event details, and share it on other users' feeds. Interested individuals can then request to join.
The app had a brief launch in September 2022. During that period, my design team (consisting of myself and another designer), was actively involved in a sprint to finalize and launch the product. Our specific tasks involved a website redesign and the creation of marketing design collateral, aiming to effectively communicate Down's value proposition to its target audience of young adults and college students.
45% of 18-25 year olds struggle to always in finding people to do their hobbies with. (1)
A survey sent out by the Down team was answered by a total of 437 participants between the ages of 18-25 regarding activities they liked to do and how easy it was for them to find people to do the activities with. In addition to secondary research, the latter two statistics were found.
These stats are understandable considering that people move away from their existing friends following these big changes in life. Down’s goal is to bring about new connections for these target audiences. The app focuses on creating small, intimate group hangouts and bringing people with similar interests together and form genuine friendships.
1.Down Survey, with 437 participants between the age of 18 to 25 years old.